DESIGNER BIOGRAPHY – GIORGIO ARMANI

The signature clothing collections of Giorgio Armani, who is arguably the most famous fashion designer in the world and certainly the most successful to come out of Italy, have been proudly featured in our lineup since the late 1970’s. We are the second retail door to do so in the United States, and have always admired Mr. Armani’s masterful balance of soft, comfortable clothing and elegant professional fashion.

Mr. Armani started his design work in the early 1960’s, and did his first major designs for the house of Nino Cerruti. During the 1970’s he freelanced for companies like Gibo’ and Bagutta, before opening his own design house in 1975, producing his first collections for men and women for the spring/summer season of 1976.

Armani quickly became notable for his signature style which continues today – soft, easy to wear fabrics, in elegantly simple cuts. His suits were among the first to remove significant amounts of padding and canvas from shoulders and chest, favoring a more body-conscious look.

During the 1980’s and 1990’s the brand became the global fashion powerhouse it is today, with forays into casual sportswear, children’s clothing, home furnishings, and gifts available in over 35 different countries around the world.

Mr. Armani’s Collezioni line, as well as Armani Jeans for Women, are available at Butch Blum – a carefully edited collection of tailored clothing and casual selections ideal for denizens of the Pacific Northwest.

Join us April 24, 25 and 26 as we present a selection of special order denim for women from Armani Jeans, as part of our Blues, Blue Jeans, and Damn Fine Shirts trunk show!

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